Autumn 2010 is a time of disillusionment for many who deplore the USA's current political trajectory. Some who've been active for progressive causes are now gravitating toward hope that individual actions -- in tandem with higher consciousness, more down-to-earth lifestyles and healthy cultural alternatives -- can succeed where social activism has failed. It's an old story that is also new. When social movements seem to be no match for a destructive status quo, people are apt to look around for alternative strategies. One of the big ones involves pursuing individual transformations as keys to social change. Forty years ago, such an approach became all the rage -- boosted by a long essay that made a huge splash in The New Yorker magazine just before a longer version became a smash bestseller.